City Research Online

Abstract

This study examines the relationship between 21 ‘internet-specific strategies’ and the performance of internet-trading ventures. ‘Internet-specific strategies’ are defined as business strategies specifically relevant in the internet-trading context. They were proposed mostly by practitioner-oriented exploratory literature, based on case studies of leading dot-coms. Does the application of such strategies increase performance for the bulk of the new ventures (dot.coms and new divisions of large companies) trading on the internet? The results of a large survey of 406 internet ventures in the UK were quite controversial. Despite the fact that we have found statistically significant correlations between the majority of ‘internet-specific strategies’ and venture performance in at least one industrial sector, the coefficients were weak and the regression model proved statistically insignificant. This raises questions over the validity of practitioner-led theories about internet business. Business on the internet might be just business.

Publication Type:	Article
Additional Information:	© 2003 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Publisher Keywords:	Internet ventures; Internet-specific strategies; Drivers of performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments:	Bayes Business School > Management
SWORD Depositor:	Symplectic Administrator

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