Why should I attend? The value of business networking events
Mitchell, V-W., Schlegelmilch, B. B. & Mone, S-D. (2016). Why should I attend? The value of business networking events. Industrial Marketing Management, 52, pp. 100-108. doi: 10.1016/j.indmarman.2015.05.014
Abstract
Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth interviews with attendees and event organizers. The findings highlight the main types of value individuals extracted and identify the implications for measurement practice for what, where, how and when to assess value. These insights can help in determining the ROI of networking events for businesses.
| Publication Type: | Article |
|---|---|
| Additional Information: | © 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Publisher Keywords: | Value creation; Qualitative methods; Measurement; ROI |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Departments: | Bayes Business School > Management |
Available under License : See the attached licence file.
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