City Research Online - It's the social, stupid! Leveraging the 4C markers of social in online service delivery

It's the social, stupid! Leveraging the 4C markers of social in online service delivery

de Ruyter, K. & van Laer, T. (2014). It's the social, stupid! Leveraging the 4C markers of social in online service delivery. In: Rust, R. T. & Huang, M. H. (Eds.), Handbook of Service Marketing Research. (pp. 413-436). Cheltenham, UK: Edward Elgar Publishing. doi: 10.4337/9780857938855.00029

Publication Type:	Book Section
Additional Information:	This is a draft chapter / article. The final version is available in Handbook of Service Marketing Research edited by Roland T. Rust and Ming-Hui Huang, published in 2014 by Edward Elgar Publishing Ltd. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Departments:	Bayes Business School > Management

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Official URL: http://dx.doi.org/10.4337/9780857938855.00029

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Creators:	de Ruyter, K. van Laer, T.
Status:	Published
Refereed:	Yes
Publisher:	Edward Elgar Publishing
ISBN:	9780857938855
URI:	https://openaccess.city.ac.uk/id/eprint/16978
Date available in CRO:	30 May 2017 14:28
Date deposited:	30 May 2017
Dates:	Date Event 28 February 2014 Published