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It's the social, stupid! Leveraging the 4C markers of social in online service delivery

de Ruyter, K. & van Laer, T. (2014). It's the social, stupid! Leveraging the 4C markers of social in online service delivery. In: Rust, R. T. & Huang, M. H. (Eds.), Handbook of Service Marketing Research. (pp. 413-436). Cheltenham, UK: Edward Elgar Publishing. doi: 10.4337/9780857938855.00029

Publication Type: Book Section
Additional Information: This is a draft chapter / article. The final version is available in Handbook of Service Marketing Research edited by Roland T. Rust and Ming-Hui Huang, published in 2014 by Edward Elgar Publishing Ltd. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Bayes Business School > Management
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