City Research Online - What’s a reader actually worth?

What’s a reader actually worth?

Thurman, N. (2017). What’s a reader actually worth?. British Journalism Review, 28(2), pp. 37-41. doi: 10.1177/0956474817713963

Cash-strapped publishers should measure audiences in news ways to show the true value they deliver to advertisers

Publication Type:	Article
Additional Information:	Copyright, Sage 2017.
Subjects:	H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General)
Departments:	School of Communication & Creativity > Journalism
SWORD Depositor:	Symplectic Administrator

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Creators:	Thurman, N.
Status:	Published
Refereed:	Yes
Journal or Publication Title:	British Journalism Review
Publisher:	SAGE Publications
ISSN:	0956-4748
e-ISSN:	1741-2668
URI:	https://openaccess.city.ac.uk/id/eprint/17460
Date available in CRO:	26 May 2017 13:59
Date deposited:	26 May 2017
Dates:	Date Event 23 May 2017 Accepted 1 June 2017 Published Online 2017 Published