City Research Online

Abstract

My research interest is to understand consumer behavior related to transnationalism. In this dissertation, I address three questions concerning consumption and transnationalism. First, I situate transnationalism within the extensive body of work in consumer culture theory on globalization. Second, I examine one aspect of transnationalism: transnational consumer lifestyle that characterizes the lifestyle of individuals who simultaneously work and/or live in multiple countries (Glick Schiller et al. 1999). This is an interesting context to re-examine important consumer behavior phenomena, including consumer acculturation, relationship to home in contemporary globalization, and the role of consumption in managing a fragmented and multicentered life. Third, I examine another aspect of transnationalism: transnational consumer movement facilitated by transnational digital spaces. Transnational digital spaces, such as social media platforms, facilitate connections between activists, transnational news agencies, and political and social figures and institutions across borders and have the potential to empower some consumers, specifically those in totalitarian societies. I believe these are important phenomena that shape contemporary global consumer culture, but they have received little attention in consumer research thus far.

Publication Type:	Thesis (Doctoral)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HN Social history and conditions. Social problems. Social reform
Departments:	Bayes Business School > Management Doctoral Theses Bayes Business School > Bayes Business School Doctoral Theses

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