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It’s Practice. But is it Strategy? Reinvigorating Strategy-as-Practice by Rethinking Consequentiality

Jarzabkowski, P. ORCID: 0000-0001-8674-6628, Kavas, M. ORCID: 0000-0002-6881-2262 & Krull, E. (2021). It’s Practice. But is it Strategy? Reinvigorating Strategy-as-Practice by Rethinking Consequentiality. Organization Theory, 2(3), doi: 10.1177/26317877211029665


In this essay we revisit the radical agenda proposed by strategy-as-practice scholars to study strategy as it emerges within people’s practices. We show that, while much progress has been made, there is still a dominant focus on articulated strategies, which has implications for what is seen as strategic. We anchor our argument in the notion of consequentiality–a guiding yet, ironically, constraining principle of the strategy-as-practice agenda. Our paper proposes a deeper understanding of the notion of strategy as ‘consequential’ in terms of both what is important to a wider range of actors and also following the consequences of these actors’ practices through the patterns of action that they construct. In doing so, we offer a conceptual and an empirical approach to reinvigorating the strategy-as-practice agenda by inviting scholars to take a more active role in field sites, in deciding and explaining what practices are strategic.

Publication Type: Article
Additional Information: Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (
Publisher Keywords: practice, practitioners, practices, strategizing, strategy, strategy-as-practice, field immersion, mundane practices, consequentiality
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Bayes Business School > Management
SWORD Depositor:
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