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Evaluation of student learning on undergraduate business and management undergraduate courses: Student feedback

Brown, A. and Rich, M. (2021). Evaluation of student learning on undergraduate business and management undergraduate courses: Student feedback. Paper presented at the ECRM21-19th European Conference in Research Methods for Business and Management 2021, 17-18 Jun 2021, Virtual.

Abstract

Evaluation and evaluation methods are driven by the nature and aims of the activity being assessed.
Changes to these factors are likely to require changes to evaluation methods. Business undergraduate courses are undergoing significant changes due to demands of industry (potential business graduate employers) and teaching innovations. These changes are occurring faster than evaluation methods are being developed, with the exception of student feedback. Student feedback has become one of the main ways of evaluating the student learning experience and the quality of delivery of business undergraduate courses. The process of collection and the mechanisms employed have tended to develop piecemeal over time. This paper reviews the research carried out into current feedback methods. The importance of the student role is identified. A case example of the methods used for first year students on the business and management degree course at City
Business school is presented to illustrate some of the issues. Some ways to improve the feedback process are proposed.

Publication Type: Conference or Workshop Item (Paper)
Publisher Keywords: evaluation of student learning, student feedback methods, business skills
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
Departments: Business School > Management
Date available in CRO: 22 Jul 2021 13:55
Date deposited: 22 June 2021
Date of acceptance: 1 May 2021
Date of first online publication: 17 June 2021
URI: https://openaccess.city.ac.uk/id/eprint/26308
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