An Examination of the Work Practices of Crowdfarms
Wang, Y., Papangelis, K., Saker, M. 
ORCID: 0000-0002-7414-2840 , Lykourentzou, I., Khan, V-J., Chamberlain, A. & Grudin, J. (2021).
An Examination of the Work Practices of Crowdfarms.
In:
CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems.
. New York: ACM.
doi: 10.1145/3411764.3445603
Abstract
Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.
| Publication Type: | Book Section |
|---|---|
| Additional Information: | © Saker, M. | ACM, 2021. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, https://doi.org/10.1145/3411764.3445603 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology |
| Departments: | School of Policy & Global Affairs > Sociology & Criminology |
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