City Research Online

An Examination of the Work Practices of Crowdfarms

Wang, Y., Papangelis, K., Saker, M. ORCID: 0000-0002-7414-2840 , Lykourentzou, I., Khan, V-J., Chamberlain, A. & Grudin, J. (2021). An Examination of the Work Practices of Crowdfarms. In: CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. . New York: ACM. doi: 10.1145/3411764.3445603


Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.

Publication Type: Book Section
Additional Information: © Saker, M. | ACM, 2021. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems,
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Departments: School of Policy & Global Affairs > Sociology & Criminology
Text - Accepted Version
Download (763kB) | Preview



Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login