City Research Online

Abstract

Offering products accessible to a wider customer base may be beneficial for companies, as perceptions of brand inclusivity may improve consumer brand attitude and increase purchase intentions. In five studies, consumers who can access a consumption experience forgo this when aware that other consumers lack access to the same experience.

Publication Type:	Conference or Workshop Item (Paper)
Additional Information:	Copyright the authors, 2022.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform
Departments:	Bayes Business School > Management

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