City Research Online

Abstract

Purpose of review
Making research impactful is becoming a vital part of research proposal development. Funding bodies now require evidence of clear dissemination strategies that demonstrate achievable broad impact from proposed studies. This review addresses what impact means in practice and how to achieve it.

Recent findings
Research impact is defined as making real change in the real world. The review explores different kinds of impact, why it is important, the challenges faced, and planning for impact. Creative ways in which impact may be achieved, specifically through storytelling, utilizing infographics and animations are explored. The impact of social media platforms to maximize reach of potential research, alongside measuring impact is discussed.

Summary
Researchers may need to develop new skills, to create impactful research outputs for global dissemination across several social media platforms. By utilizing methods that maximize engagement with target audiences, translating and implementing quality evidence into clinical practice may be achieved more rapidly.

Publication Type:	Article
Additional Information:	This is a non-final version of an article published in final form in Bhabra, M. & Sparks, F. (2022). Exploring research impact; why it matters?. Current Opinion in Otolaryngology & Head and Neck Surgery, 30(3), pp. 188-193.
Publisher Keywords:	dissemination; knowledge mobilization; maximizing engagement; research impact
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education R Medicine
Departments:	School of Health & Psychological Sciences > Language & Communication Science
SWORD Depositor:	Symplectic Administrator

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