City Research Online

Abstract

This conceptual analysis contributes to extending the transformative potential of mindfulness for consumers and society by creating a mindfulness matrix that uncovers new linkages across previously siloed mindfulness literatures and by arguing that next-generation mindfulness research and practice should draw on underexplored synergies between these. The paper makes three key contributions: First, it illustrates how a shift in understanding mainstream mindfulness from a predominate focus on the Self may create new opportunities for individual and collective wellbeing. Second, its mindfulness matrix offers an integrative mapping of relevant literatures to different motivations for engaging in mindfulness, suggesting opportunities for integration between diverse schools of thought. Finally, it argues that to broaden the scope of mindfulness to generate wisdom and transformative capacity in one and all, we need a stronger emphasis on understanding mindfulness as prosocial engagement. This offers new opportunities for research and interventions that promote consumer, organizational, and societal wellbeing.

Publication Type:	Article
Additional Information:	© 2023 The Author. Journal of Consumer Affairs published by Wiley Periodicals LLC on behalf of American Council on Consumer Interests. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Publisher Keywords:	consumer wellbeing, meditation, metacognition, mindfulness, transformative potential
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management R Medicine > RC Internal medicine > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
Departments:	School of Health & Psychological Sciences > Psychology
SWORD Depositor:	Symplectic Administrator

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