City Research Online

Abstract

Decision makers switch between analytical-rational and intuitive-experiential approaches to decision making, a phenomenon termed “cognitive gear switching.” Such switching is crucial for decision making in any organization. However, how decision makers switch between the intuitive-experiential and analytical-rational approaches, the interplay between these approaches and contextual factors remains poorly understood. We study this in the context of decisions made in ongoing product-development projects, where we distinguish between the decision-making behavior of project managers and other project members. We show that project managers are more likely to switch decision-making approaches when faced with project uncertainty and, in such cases, to favor the analytical-rational approach. As such, we define project managers as “conditional cognitive switchers” and the strategy used as “rationally stepping up.”

Publication Type:	Article
Additional Information:	© 2024 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Publisher Keywords:	Decision-making approach, Switching, Dual-process theory, Project manager
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments:	Bayes Business School Bayes Business School > Management
SWORD Depositor:	Symplectic Administrator

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