City Research Online

Abstract

This paper offers a comparative analysis of the international streaming trajectories of South Korean television dramas (K-dramas) and Chinese television dramas (C-dramas), highlighting their distinct approaches shaped by geopolitical and regulatory contexts. K-dramas have achieved global success through government support, strategic partnerships with platforms like Netflix, and diverse audience engagement, driving waves of Hallyu (the Korean cultural wave). In contrast, C-dramas initially lagged due to restrictive government policies and limited co-production but have gained momentum through the expansion of Chinese streaming platforms into Southeast Asia. Case studies of Kingdom (2019) and Empresses in the Palace (2015) illustrate these dynamics, revealing challenges such as platform imperialism and cultural reception. This analysis underscores the evolving landscape of digital media, streaming, and cultural exchange in East Asia, offering insights into non-Western media ecosystems.

Publication Type:	Article
Publisher Keywords:	K-drama, C-drama, China, Korea, streaming platforms, international distribution, television, Netflix, YouTube
Subjects:	D History General and Old World > DS Asia H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments:	School of Communication & Creativity School of Communication & Creativity > Media, Culture & Creative Industries
SWORD Depositor:	Symplectic Administrator

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