City Research Online

Abstract

Research on online reviews has identified reviewer- and review-related factors that impact persuasiveness. We add to this literature by investigating reviewers’ as well as readers’ perspectives on a given review. We find that reviewers’ “objectivity illusion”—the belief that their opinions are objective, i.e., reviewer objectivism—adversely impacts readers’ reactions to their online reviews. In two studies and one supplemental study, we find for positive as well as negative reviews that reviewers habitually high in objectivism see their reviews as more persuasive and are more willing to share them, although readers evaluate them as less persuasive because they find objectivist reviewers less likable. These studies demonstrate that reviewers who write less persuasive reviews are most likely to share them, which holds implications for businesses seeking to improve review persuasiveness.

Publication Type:	Article
Additional Information:	This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology R Medicine > RC Internal medicine > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
Departments:	Bayes Business School Bayes Business School > Faculty of Management
SWORD Depositor:	Symplectic Administrator

Export

Downloads