Items where Author is "Chumnumpan, P."
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Shi, X., Li, F. 
ORCID: 0000-0002-6589-6392 & Chumnumpan, P. (2021).
Platform Development: Emerging Insights from a Nascent Industry.
Journal of Management, 47(8),
pp. 2037-2073.
doi: 10.1177/0149206320929428
Shi, X., Li, F. ORCID: 0000-0002-6589-6392 & Chumnumpan, P. (2020).
The Use of Product Scarcity in Marketing.
European Journal of Marketing, 54(2),
pp. 380-418.
doi: 10.1108/ejm-04-2018-0285