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Items where Author is "Chumnumpan, P."

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Li, F. ORCID: 0000-0002-6589-6392, Shi, X. and Chumnumpan, P. (2020). Platform Development: Emerging Insights from a Nascent Industry. Journal of Management, doi: 10.1177/0149206320929428

Shi, X., Li, F. ORCID: 0000-0002-6589-6392 and Chumnumpan, P. (2020). The Use of Product Scarcity in Marketing. European Journal of Marketing, 54(2), pp. 380-418. doi: 10.1108/EJM-04-2018-0285

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