Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'

Mehrpouya, A. & Willmott, H. (2018). Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'. Journal of Management Studies, 55(4), pp. 728-734. doi: 10.1111/joms.12336

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Publication Type: Article
Additional Information: This is the peer reviewed version of the following article: Mehrpouya, A. & Willmott, H. (2018). Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'. Journal of Management Studies, 55(4), which has been published in final form at https://doi.org/10.1111/joms.12336. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Departments: Cass Business School > Faculty of Management
URI: http://openaccess.city.ac.uk/id/eprint/19555

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