Items where City Author is "Wiertz, C."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 13.

Article

Lambrecht, A., Tucker, C. M. & Wiertz, C. (2017). Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science,

Marchand, A., Hennig-Thurau, T. & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34(2), pp. 336-354. doi: 10.1016/j.ijresmar.2016.09.003

Gkritzali, A., Lampel, J. & Wiertz, C. (2016). Blame it on Hollywood: The Influence of Films on Paris as Product Location. Journal of Business Research, doi: 10.1016/j.jbusres.2015.10.005

Hennig-Thurau, T., Wiertz, C. & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. Journal of the Academy of Marketing Science, 43(3), pp. 375-394. doi: 10.1007/s11747-014-0388-3

Hennig-Thurau, T., Wiertz, C. & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies. Journal of the Academy of Marketing Science, 43(3), pp. 375-394. doi: 10.1007/s11747-014-0388-3

Hartmann, B. J., Wiertz, C. & Arnould, E. J. (2015). Exploring consumptive moments of value-creating practice in online community. Psychology and Marketing, 32(3), pp. 319-340. doi: 10.1002/mar.20782

Stokburger-Sauer, N. E. & Wiertz, C. (2015). Online consumption communities: An introduction. Psychology and Marketing, 32(3), pp. 235-239. doi: 10.1002/mar.20776

Blazevic, V., Wiertz, C., Cotte, J., de Ruyter, K. & Keeling, D. I. (2014). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing, 28(2), pp. 87-100. doi: 10.1016/j.intmar.2013.09.003

Gensler, S., Völckner, F., Liu-Thompkins, Y. & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), pp. 242-256. doi: 10.1016/j.intmar.2013.09.004

Paul, M., Hennig-Thurau, T., Gremler, D. D., Gwinner, K. P. & Wiertz, C. (2009). Toward a theory of repeat purchase drivers for consumer services. Journal of the Academy of Marketing Science, 37(2), pp. 215-237. doi: 10.1007/s11747-008-0118-9

Dholakia, U. M., Blazevic, V., Wiertz, C. & Algesheimer, R. (2009). Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities. Journal of Service Research, 12, pp. 208-226. doi: 10.1177/1094670509338618

Mathwick, C., Wiertz, C. & de Ruyter, K. (2008). Social Capital Production in a Virtual P3 Community. Journal of Consumer Research: An Interdisciplinary Quarterly, 34(6), pp. 832-849. doi: 10.1086/523291

Wiertz, C. & de Ruyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28(3), pp. 347-376. doi: 10.1177/0170840607076003

This list was generated on Mon Nov 20 06:13:06 2017 UTC.