City Research Online - Narrative consumption in a digital world

Narrative consumption in a digital world

van Laer, T. & Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.

Overview of a session chaired by Tom van Laer and Jennifer Edson Escalas, including abstracts for discussion.

Publication Type:	Article
Additional Information:	© 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Departments:	Bayes Business School > Management

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Creators:	van Laer, T. Escalas, J.E.
Status:	Published
Refereed:	Yes
Journal or Publication Title:	NA - Advances in Consumer Research
Publisher:	Association for Consumer Research
ISSN:	0098-9258
URI:	https://openaccess.city.ac.uk/id/eprint/16496
Date available in CRO:	24 Apr 2017 15:56
Date deposited:	24 April 2017
Dates:	Date Event 2016 Published