van Laer, T. & Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.
Abstract
Overview of a session chaired by Tom van Laer and Jennifer Edson Escalas, including abstracts for discussion.
| Publication Type: | Article |
|---|---|
| Additional Information: | © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Departments: | Bayes Business School > Management |
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