When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market
Mimoun, L ORCID: 0000-0002-5173-312X, Torres, L. T. & Sobande, F. (2017). When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market. ACR North American Advances, 45, pp. 773-774.
Publication Type: | Article |
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Additional Information: | © The Association for Consumer Research |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Departments: | Bayes Business School > Management |
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Official URL: http://acrwebsite.org/volumes/1023813/volumes/v45/...
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