City Research Online

Abstract

The recent empirical evidence supporting the application of a scientific approach to decision-making has provided evidence of its positive impact on entrepreneurial performance. Building on this evidence, this article offers a description of the scientific approach that is oriented toward its practical implementation by entrepreneurs. Focusing on the approach's two main pillars – the processes of theory-building and evidence gathering – we outline a set of tools developed to facilitate the application of the scientific approach in practical decision-making activities. Ultimately, we derive a set of design principles that researchers can adopt to develop novel tools and methodologies to aid entrepreneurial actions based on the prescriptive aspects of the scientific approach.

Publication Type:	Article
Additional Information:	© 2024. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments:	Bayes Business School Bayes Business School > Management
SWORD Depositor:	Symplectic Administrator

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