Research: When Does Scientific Decision-Making Benefit Startups?
Spina, C. & Novelli, E. 
ORCID: 0000-0002-6899-1096 (2025).
Research: When Does Scientific Decision-Making Benefit Startups?.
Harvard Business Review,
Abstract
New research on 261 UK start-ups reveals that adopting a scientific approach to decision-making can have different effects depending on the maturity of the business model. Established ventures that used scientific methods to optimize their existing strategies saw immediate performance gains, whereas early-stage start-ups experienced economic performance declines as they questioned and revised fundamental business assumptions. These findings highlight how the impact of scientific decision-making varies based on a firm’s stage of development, with important implications for founders, investors, and business educators on evaluating start-up performance and supporting entrepreneurial growth.
| Publication Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Departments: | Bayes Business School Bayes Business School > Management |
| SWORD Depositor: |
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