City Research Online

Abstract

This teaching case study looks at the phenomenon of musical theatre students graduating in spring 2020, when the COVID-19 pandemic shut down both their graduation showcase opportunities and the majority of the audition and work opportunities that would normally be available to graduate performers. In both cases presented, the actors set up small businesses-- in bookkeeping and video production, respectively-- that allowed them to generate income to keep themselves afloat while preserving their primary identity as artists despite challenging market conditions. The accompanying Instructor's Manual uses SWOT Analysis and the Ansoff Matrix as tools to assist students in analyzing the case studies (and as planning tools for their own entrepreneurial ventures). The aim of these case studies is to make the abstract idea of performing arts graduates launching a "side hustle" business more concrete through example and examination.

Publication Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor L Education > LB Theory and practice of education > LB2300 Higher Education
Departments:	School of Communication & Creativity School of Communication & Creativity > Department of Media, Culture & Creative Industries
SWORD Depositor:	Symplectic Administrator

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