When is a Publishing Business Truly ‘Global’? An Analysis of a Routledge Case Study with Reference to Ohmae’s Theory of Globalization
Kernan, M.A. (2013). When is a Publishing Business Truly ‘Global’? An Analysis of a Routledge Case Study with Reference to Ohmae’s Theory of Globalization. Publishing Research Quarterly, 29(4), pp. 344-364. doi: 10.1007/s12109-013-9329-0
Abstract
This study first reviews the writing of the management theorist Kenichi Ohmae, before assessing the potential application of his theory of global commercial maturation to the strategies adopted by the academic publishing company, Routledge, and its precursor imprints between 1960 and 2013. Based on the analysis of interviews carried out between 2011 and 2013 and supporting document analysis, the paper concludes that, with some caveats, the stages of globalization identified by Ohmae are of considerable explanatory value for students and analysts of global publishing as well as offering strategic insights to managers of academic publishing houses.
| Publication Type: | Article |
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| Additional Information: | The final publication is available at Springer via http://dx.doi.org/10.1007/s12109-013-9329-0 |
| Publisher Keywords: | Kenichi Ohmae, Publishing, Publishing theory, Routledge, Taylor & Francis, Globalization, Publishing history, Publishing strategy, Global strategy, Academic publishing, Five Stages of Globalization |
| Subjects: | P Language and Literature > PN Literature (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science |
| Departments: | School of Communication & Creativity > Media, Culture & Creative Industries > English, Publishing & Creative Writing |
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