City Research Online

Items where Author is "Escalas, J.E."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Type | No Grouping
Number of items: 3.

van Laer, T., Ludwig, S. and Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

van Laer, T., Escalas, J.E., Ludwig, S. and van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

van Laer, T. and Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.

This list was generated on Tue Feb 25 04:45:04 2020 UTC.