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Items where Author is "Escalas, J.E."

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Number of items: 3.

Article

van Laer, T. and Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.

Conference or Workshop Item

van Laer, T., Escalas, J.E., Ludwig, S. and van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

Report

van Laer, T., Ludwig, S. and Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

This list was generated on Thu Apr 9 04:56:34 2020 UTC.