Items where Author is "Escalas, J.E."
Up a level
Group by: Type | No Grouping
Number of items: 3.
Article
van Laer, T. & Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.
Conference or Workshop Item
van Laer, T., Escalas, J.E., Ludwig, S. & van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.
Report
van Laer, T., Ludwig, S. & Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.