City Research Online

Doing well while doing good? An integrative review of marketing criticism and response

Stoeckl, V. E. and Luedicke, M. K. (2015). Doing well while doing good? An integrative review of marketing criticism and response. Journal of Business Research, 68(12), pp. 2452-2463. doi: 10.1016/j.jbusres.2015.06.032

Abstract

Looking back at a century of innovation, the marketing profession has reason to celebrate its many contributions to the rise of economic wealth in Western nations. The marketing profession has, however, as well faced criticism for engaging in ever-new marketing practices potentially harming individuals, communities, and societies. This paper presents findings from an integrative literature review to document key criticisms of marketing brought forth over sixty years; to identify the key moral demands that fuel these criticisms; and to illustrate the potentialities and limitations of positive marketing responses. The study suggests that positive marketing practices more often than not result from marketers’ proactive engagement with critical narratives and emerging moral demands.

Publication Type: Article
Additional Information: © Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Publisher Keywords: Marketing criticism; Consumer resistance; Positive marketing; Marketing ethics; Marketing moralism; Consumer moralism
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/12208
[img]
Preview
Text - Accepted Version
Available under License : See the attached licence file.

Download (239kB) | Preview
[img]
Preview
Text (Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence) - Other
Download (202kB) | Preview

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login