From value chains to technological platforms: The effects of crowdfunding in the digital game industry

Nucciarelli, A., Li, F., Fernandes, K., Goumagias, N. D., Cabras, I., Devlin, S., Cowling, P. & Kudenko, D. (2017). From value chains to technological platforms: The effects of crowdfunding in the digital game industry. Journal of Business Research, doi: 10.1016/j.jbusres.2016.12.030

[img] Text - Accepted Version
Restricted to Repository staff only until 3 September 2018.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB) | Request a copy

Abstract

This study contributes to understanding the effects of crowdfunding on the value creation process in the digital game industry. Specifically, it integrates the value chain logic with the platform logic to examine collaborative value creation enabled by opening up the business models of game developers to the crowd. Through a multiple case design this research shows that the benefit of using crowdfunding goes well beyond fundraising. As an implementation of open innovation, crowdfunding unifies the channels that bring capital, technology and market knowledge from the crowd into the game. This finding leads to the exploration of a new complex system of interactions between game developers and value chain stakeholders, and invokes the analysis of crowdfunding as a form of technological platform to identify and analyze new types of collaboration and competition. This research limits its findings to the effects of reward-based crowdfunding. Other forms of crowdfunding require further investigations. The paper also aims to help practitioners understand how crowdfunding is transforming the game industry.

Item Type: Article
Uncontrolled Keywords: Reward-based crowdfunding; Digital game industry; Value chain; User communities; Technological platforms
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Cass Business School > Faculty of Management
URI: http://openaccess.city.ac.uk/id/eprint/16988

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics