Thurman, N. (2017). What’s a reader actually worth?. British Journalism Review, 28(2), pp. 37-41. doi: 10.1177/0956474817713963
Abstract
Cash-strapped publishers should measure audiences in news ways to show the true value they deliver to advertisers
| Publication Type: | Article |
|---|---|
| Additional Information: | Copyright, Sage 2017. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General) |
| Departments: | School of Arts & Social Sciences > Journalism |
| URI: | http://openaccess.city.ac.uk/id/eprint/17460 |
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