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What’s a reader actually worth?

Thurman, N. (2017). What’s a reader actually worth?. British Journalism Review, 28(2), pp. 37-41. doi: 10.1177/0956474817713963

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Cash-strapped publishers should measure audiences in news ways to show the true value they deliver to advertisers

Item Type: Article
Additional Information: Copyright, Sage 2017.
Subjects: H Social Sciences > HD Industries. Land use. Labor
P Language and Literature > PN Literature (General)
Divisions: School of Arts > Department of Journalism

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