What’s a reader actually worth?

Thurman, N. (2017). What’s a reader actually worth?. British Journalism Review, 28(2), doi: 10.1177/0956474817713963

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Abstract

Cash-strapped publishers should measure audiences in news ways to show the true value they deliver to advertisers

Item Type:	Article
Additional Information:	Copyright, Sage 2017.
Subjects:	H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General)
Divisions:	School of Arts > Department of Journalism
URI:	http://openaccess.city.ac.uk/id/eprint/17460

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