Thurman, N. (2017). What’s a reader actually worth?. British Journalism Review, 28(2), pp. 37-41. doi: 10.1177/0956474817713963
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Abstract
Cash-strapped publishers should measure audiences in news ways to show the true value they deliver to advertisers
Item Type: | Article |
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Additional Information: | Copyright, Sage 2017. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General) |
Divisions: | School of Arts > Department of Journalism |
URI: | http://openaccess.city.ac.uk/id/eprint/17460 |
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