City Research Online

Abstract

Our research question relates to those who need to be activists in strategic sensography as described in the call for papers. We call these activists “strategic sensographers”. Our own definition of sensuous is characterised by a pseudo-formula, namely 5S+3D (5 senses plus 3 dimensions), which we contrast with the 2S+2D world which dominates the modern office and even university.We take strategists to include both senior executives themselves and those who explicitly support them in the strategy process, whether in a line or staff role. Our model of the intuitive qualities required for strategists has in part been derived from the recruitment criteria of leading organisations, as well as from analyses of the qualities needed to support creativity and innovation (Lucas, Claxton and Spencer, 2012).We examined the routes through which strategists are currently educated or shaped, and conclude as have others (Mintzberg, 2005), that their education is biased in favour of rational-logical thinking. It is in part the tension and interplay between the rational and the intuitive that contributes to sensography, a term that has in part spun off from “stratography” (Cummings and Angwin, 2011).

Publication Type:	Conference or Workshop Item (Paper)
Additional Information:	Associated website: https://www.meeting.co.uk/confercare/cms2013/
Publisher Keywords:	Sensuous strategy, Reconnecting creativity, Aesthetics, Embodiment to strategy-making
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments:	Bayes Business School > Management

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