City Research Online

Accelerating movement across the intentional arc – developing the strategic sensographer

Holtham, C., Kernan, M.A., Owens, A. & Pässilä, A. (2013). Accelerating movement across the intentional arc – developing the strategic sensographer. Paper presented at the 8th International Conference in Critical Management Studies, 10-07-2013 - 12-07-2013, University of Manchester.


Our research question relates to those who need to be activists in strategic sensography as described in the call for papers. We call these activists “strategic sensographers”. Our own definition of sensuous is characterised by a pseudo-formula, namely 5S+3D (5 senses plus 3 dimensions), which we contrast with the 2S+2D world which dominates the modern office and even university.We take strategists to include both senior executives themselves and those who explicitly support them in the strategy process, whether in a line or staff role. Our model of the intuitive qualities required for strategists has in part been derived from the recruitment criteria of leading organisations, as well as from analyses of the qualities needed to support creativity and innovation (Lucas, Claxton and Spencer, 2012).We examined the routes through which strategists are currently educated or shaped, and conclude as have others (Mintzberg, 2005), that their education is biased in favour of rational-logical thinking. It is in part the tension and interplay between the rational and the intuitive that contributes to sensography, a term that has in part spun off from “stratography” (Cummings and Angwin, 2011).

Publication Type: Conference or Workshop Item (Paper)
Additional Information: Associated website:
Publisher Keywords: Sensuous strategy, Reconnecting creativity, Aesthetics, Embodiment to strategy-making
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Bayes Business School > Management
[thumbnail of Manchester_paper_final_ATTRIB_121113.pdf]
PDF - Accepted Version
Download (1MB) | Preview


Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email


Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login